Taher's nutrition awareness education program centers around a positive character named NUTRA KID™, which represents good eating practices. NUTRA KID™ helps teach children the importance of developing good eating habits that extend beyond school lunch. "You Are What You Eat" promotional materials encourage everyone to make wise food choices to improve their attitude toward nutrition.

One goal of the program is to create enthusiasm among children and teachers by incorporating nutrition into the school curriculum. Taher has created several marketing promotions using NUTRA KID™ as a tool to encourage children to choose a variety of foods. Students can access nutritional links on the Web, and on-site posters provide nutritional information on students' favorite foods.

Taher is committed to assisting in nutrition awareness education for children, parents and school personnel. This partnership will allow our message to reach all students, and help them develop a positive attitude toward eating that will last a lifetime.